Consumer Products 4

Consumer products also referred to as final goods, are products that are bought by individuals or households for personal use. In other words, consumer products are goods that are bought for consumption by the average consumer. From a marketing perspective, there are four types of consumer products, each with different marketing considerations.

Types of consumer products

  1. Convenience products
  2. Shopping products
  3. Specialty products
  4. Unsought products

Shopping Products

Shopping products are bought less frequently by consumers. Consumers usually compare attributes of shopping products such as quality, price, and style between other products. Therefore, shopping products are more carefully compared against, and consumers spend considerably more time, as opposed to conventional products, comparing alternatives. Shopping products require personal selling and advertising and are located in fewer outlets (compared to convenience products) and selectively distributed.

Airline tickets, furniture, electronics, clothing, and phones are all examples of shopping products.

Importance of Understanding the Types of Consumer Products

Understanding whether products are convenience, shopping, specialty, or unsought is very important. As noted above, each type requires different marketing efforts.

For example, it would not make sense to expend considerable marketing efforts on sugar. There is little differentiation between different brands of sugars and spending money on advertising would not play a role in changing consumer perception.

Here are our Consumer Products :

 

  1. LED TV
  2. SMART LED TV
  3. IRON
  4. EXTENSION CORD
  5. HDMI CABLE
  6. TV BRACKET/WALL MOUNT
  7. HAIR CLIPPER – TRIMMER
  8. GROOMING KIT
  9. HAIR DRYER/STRAIGHTENER
  10. HOME THEATRE / SPEAKER
  11. RECHARGEABLE FAN
  12. CAR DVD PLAYER
  13. ORTHER CONSUMER ACCESSORIES

 

 

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